You searched for: "t"

The results has been filter on Authors containing CRAM/Peter Cooper Archive .
ANA has found 1090 results for you, in 272 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research into British rail corporate advertising

The advertising was felt to be trying to make the public 'aware' of what it was doing as an organization and further endeavoring to attract new passengers on the basis of efficiency, value for money, fast trains, etc. Respondents were unlikely to see...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
×

Citation

, C. (1979a, September 01). Qualitative research into British rail corporate advertising . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-british-rail-corporate-advertising-


Research reports

Attitudes to Lucozade and Lucozade advertising

The specific objectives for this research were,therefore:1. To examine the current image of Lucozade andany shifts in attitude which may be takingplace especially in relation to recentadvertising and changes in the market;2. To analyze the effects of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
×

Citation

, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising


Research reports

Project Westminister

The basic objectives of the present research wereto assess the overall appeal of the Hot Potconcept and see in which areas; if any, changes needed to be made. In particular, the research examined the product's acceptability and potential.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
×

Citation

, C. (1979a, September 01). Project Westminister. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/project-westminister


Research reports

Quantitative research into symbols for Motorfair

Wells O'Brien Limited is currently exploring thepossibilities of replacing the existing Motorfairsymbol with an alternative design.Accordingly, quantitative research was required inorder to identify which symbol appears to stimulatemore interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
×

Citation

, C. (1979a, September 01). Quantitative research into symbols for Motorfair. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-symbols-for-motorfair


Research reports

Qualitative research into Natwest press advertising

A series of advertisements for the press side ofthe 1979-80 NatWest personal sector campaign hasbeen developed, with the theme:"You 'll find we're only human". This campaign aims to take account of the worriesyoung unbanked people tend to have about...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Qualitative research into Natwest press advertising. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-natwest-press-advertising


Research reports

Market research into Pino Silvestre

Pino Sylvestre is currently marketed as both aftershave and an eau de cologne. The brand has an upper-middle market position, and it has a market share of 2-4%. However, focus-group research in the United States reveal edthat although the 'foreign'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Market research into Pino Silvestre. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-research-into-pino-silvestre


Research reports

Qualitative research into milk drinks

Batchelors are in the process of developing arange of instant products in the Milk Drinksarea. Given this situation, qualitative research the exercise was required in order to:1. Explore the market viability ofthe concept of an instant milkdrink;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Qualitative research into milk drinks. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-milk-drinks


Research reports

Project Waiter

The objectives of the research were: 1. To evaluate responses to the initial andthen the revised Advertising and Packapproaches for the product;2. To obtain reactions to the wafer product,and to make comparisons with the biscuitalternative.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Project Waiter. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/project-waiter


Research reports

Techniques of relaxation

Anyone who leads a busy life, either at home, at work or both tend to become a little wound up - some morethan others. By including regular short periods of relaxation inyour daily life you can help the body unwind. As wellas relaxing your muscles,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Techniques of relaxation. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/techniques-of-relaxation